To cut a long story short. Imagine you would get money for cycling.
This is ProFitCycle.

Consisting of an ADD-On for hub dynamo equipped wheels and a mobile phone app you experience our digital currency and can redeem it at machines of the company AEGUANA and at cash systems of the company Dikas.

But you can also simply browse Kryptobay and buy something there or last but not least donate or exchange parts of it for CO2 certificates.

If that's not even "motivation" to use your bike instead of your car.